full transcript
From the Ted Talk by Thomas Goetz: It's time to redesign medical data
Unscramble the Blue Letters
Now here's what does work: personalized information works. Again, brundaa recognized this years ago, decades ago. When you give people specific information about their hatleh, where they stand, and where they want to get to, where they might get to, that path, that notion of a path — that tends to work for behavior change. So let me just spool it out a little bit. So you start with personalized data, personalized imonrftaoin that comes from an individual, and then you need to connect it to their lives. You need to connect it to their lives, hopefully not in a fear-based way, but one that they understand. Okay, I know where I sit. I know where I'm situated. And that doesn't just work for me in terms of abscrtat nmeburs — this oroavled of health information that we're inundated with. But it actually hits home. It's not just hitting us in our heads; it's hitting us in our hearts. There's an emotional connection to information because it's from us. That information then needs to be coecentnd to choices, needs to be connected to a rnage of ooiptns, directions that we might go to — trade-offs, bfeinets. Finally, we need to be presented with a clear point of action. We need to connect the information always with the action, and then that action feeds back into different information, and it creates, of course, a feedback loop.
Open Cloze
Now here's what does work: personalized information works. Again, _______ recognized this years ago, decades ago. When you give people specific information about their ______, where they stand, and where they want to get to, where they might get to, that path, that notion of a path — that tends to work for behavior change. So let me just spool it out a little bit. So you start with personalized data, personalized ___________ that comes from an individual, and then you need to connect it to their lives. You need to connect it to their lives, hopefully not in a fear-based way, but one that they understand. Okay, I know where I sit. I know where I'm situated. And that doesn't just work for me in terms of ________ _______ — this ________ of health information that we're inundated with. But it actually hits home. It's not just hitting us in our heads; it's hitting us in our hearts. There's an emotional connection to information because it's from us. That information then needs to be _________ to choices, needs to be connected to a _____ of _______, directions that we might go to — trade-offs, ________. Finally, we need to be presented with a clear point of action. We need to connect the information always with the action, and then that action feeds back into different information, and it creates, of course, a feedback loop.
Solution
- overload
- bandura
- options
- abstract
- information
- connected
- numbers
- health
- range
- benefits
Original Text
Now here's what does work: personalized information works. Again, Bandura recognized this years ago, decades ago. When you give people specific information about their health, where they stand, and where they want to get to, where they might get to, that path, that notion of a path — that tends to work for behavior change. So let me just spool it out a little bit. So you start with personalized data, personalized information that comes from an individual, and then you need to connect it to their lives. You need to connect it to their lives, hopefully not in a fear-based way, but one that they understand. Okay, I know where I sit. I know where I'm situated. And that doesn't just work for me in terms of abstract numbers — this overload of health information that we're inundated with. But it actually hits home. It's not just hitting us in our heads; it's hitting us in our hearts. There's an emotional connection to information because it's from us. That information then needs to be connected to choices, needs to be connected to a range of options, directions that we might go to — trade-offs, benefits. Finally, we need to be presented with a clear point of action. We need to connect the information always with the action, and then that action feeds back into different information, and it creates, of course, a feedback loop.
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
behavior change |
5 |
feedback loop |
5 |
health information |
4 |
people understand |
3 |
general blood |
3 |
blood work |
3 |
public health |
2 |
health care |
2 |
amazing notion |
2 |
personalized information |
2 |
speed limit |
2 |
pharmaceutical ad |
2 |
god forbid |
2 |
lab test |
2 |
test results |
2 |
crp test |
2 |
psa test |
2 |
wired magazine |
2 |
million dollars |
2 |
incredibly powerful |
2 |
ordinary people |
2 |
ngrams of length 3
collocation |
frequency |
general blood work |
3 |
Important Words
- abstract
- action
- bandura
- behavior
- benefits
- bit
- change
- choices
- clear
- connect
- connected
- connection
- creates
- data
- decades
- directions
- emotional
- feedback
- feeds
- finally
- give
- health
- hearts
- hits
- hitting
- home
- individual
- information
- inundated
- lives
- loop
- notion
- numbers
- options
- overload
- path
- people
- personalized
- point
- presented
- range
- recognized
- sit
- situated
- specific
- spool
- stand
- start
- terms
- understand
- work
- works
- years