full transcript

From the Ted Talk by Thomas Goetz: It's time to redesign medical data

Unscramble the Blue Letters

Now here's what does work: personalized information works. Again, brundaa recognized this years ago, decades ago. When you give people specific information about their hatleh, where they stand, and where they want to get to, where they might get to, that path, that notion of a path — that tends to work for behavior change. So let me just spool it out a little bit. So you start with personalized data, personalized imonrftaoin that comes from an individual, and then you need to connect it to their lives. You need to connect it to their lives, hopefully not in a fear-based way, but one that they understand. Okay, I know where I sit. I know where I'm situated. And that doesn't just work for me in terms of abscrtat nmeburs — this oroavled of health information that we're inundated with. But it actually hits home. It's not just hitting us in our heads; it's hitting us in our hearts. There's an emotional connection to information because it's from us. That information then needs to be coecentnd to choices, needs to be connected to a rnage of ooiptns, directions that we might go to — trade-offs, bfeinets. Finally, we need to be presented with a clear point of action. We need to connect the information always with the action, and then that action feeds back into different information, and it creates, of course, a feedback loop.

Open Cloze

Now here's what does work: personalized information works. Again, _______ recognized this years ago, decades ago. When you give people specific information about their ______, where they stand, and where they want to get to, where they might get to, that path, that notion of a path — that tends to work for behavior change. So let me just spool it out a little bit. So you start with personalized data, personalized ___________ that comes from an individual, and then you need to connect it to their lives. You need to connect it to their lives, hopefully not in a fear-based way, but one that they understand. Okay, I know where I sit. I know where I'm situated. And that doesn't just work for me in terms of ________ _______ — this ________ of health information that we're inundated with. But it actually hits home. It's not just hitting us in our heads; it's hitting us in our hearts. There's an emotional connection to information because it's from us. That information then needs to be _________ to choices, needs to be connected to a _____ of _______, directions that we might go to — trade-offs, ________. Finally, we need to be presented with a clear point of action. We need to connect the information always with the action, and then that action feeds back into different information, and it creates, of course, a feedback loop.

Solution

  1. overload
  2. bandura
  3. options
  4. abstract
  5. information
  6. connected
  7. numbers
  8. health
  9. range
  10. benefits

Original Text

Now here's what does work: personalized information works. Again, Bandura recognized this years ago, decades ago. When you give people specific information about their health, where they stand, and where they want to get to, where they might get to, that path, that notion of a path — that tends to work for behavior change. So let me just spool it out a little bit. So you start with personalized data, personalized information that comes from an individual, and then you need to connect it to their lives. You need to connect it to their lives, hopefully not in a fear-based way, but one that they understand. Okay, I know where I sit. I know where I'm situated. And that doesn't just work for me in terms of abstract numbers — this overload of health information that we're inundated with. But it actually hits home. It's not just hitting us in our heads; it's hitting us in our hearts. There's an emotional connection to information because it's from us. That information then needs to be connected to choices, needs to be connected to a range of options, directions that we might go to — trade-offs, benefits. Finally, we need to be presented with a clear point of action. We need to connect the information always with the action, and then that action feeds back into different information, and it creates, of course, a feedback loop.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
behavior change 5
feedback loop 5
health information 4
people understand 3
general blood 3
blood work 3
public health 2
health care 2
amazing notion 2
personalized information 2
speed limit 2
pharmaceutical ad 2
god forbid 2
lab test 2
test results 2
crp test 2
psa test 2
wired magazine 2
million dollars 2
incredibly powerful 2
ordinary people 2

ngrams of length 3

collocation frequency
general blood work 3

Important Words

  1. abstract
  2. action
  3. bandura
  4. behavior
  5. benefits
  6. bit
  7. change
  8. choices
  9. clear
  10. connect
  11. connected
  12. connection
  13. creates
  14. data
  15. decades
  16. directions
  17. emotional
  18. feedback
  19. feeds
  20. finally
  21. give
  22. health
  23. hearts
  24. hits
  25. hitting
  26. home
  27. individual
  28. information
  29. inundated
  30. lives
  31. loop
  32. notion
  33. numbers
  34. options
  35. overload
  36. path
  37. people
  38. personalized
  39. point
  40. presented
  41. range
  42. recognized
  43. sit
  44. situated
  45. specific
  46. spool
  47. stand
  48. start
  49. terms
  50. understand
  51. work
  52. works
  53. years